Built with Ruby on Rails, Stimulus.js, PostgreSQL, and Devise, this fully custom e-commerce platform replaces a Wix-based setup for an independent slow-fashion brand. It integrates Stripe for secure payments and Shippo for automated shipping, providing real-time rates, label generation, and tracking. A Stimulus-powered validation system ensures smooth address verification and custom size selection.
The platform supports both guest and registered checkouts and includes a custom measurement feature, allowing users to input personalized garment sizes—aligning with the brand’s ethos of slow, sustainable fashion. API integrations with Stripe and Shippo streamline payment processing and shipping logistics, while Brevo handles automated transactional and marketing emails, contributing to a 37x increase in newsletter sign-ups.
To optimize performance, the app was deployed on Heroku, where memory constraints were addressed by reducing asset bloat and upgrading to a Standard 2X dyno. The system is SEO-optimized with meta-tags and Google Merchant integration, enhancing visibility and discoverability.
Building this platform required close collaboration with a non-technical client, ensuring clear communication of technical limitations and trade-offs while delivering a scalable, flexible, and fully customizable solution that overcomes the limitations of pre-built e-commerce platforms.
Ruby on Rails
Stimulus(Hotwire)
JavaScript
Devise
PostgreSQL
Sass
HTML
CSS
Github
Heroku
